Channel 4 Paralympics 2024 Advert

Channel 4 Paralympics 2024 Advert. Channel 4 has launched a campaign for its coverage of the paralympic games in paris. The paris 2024 paralympic games is set to be the biggest ever broadcast on channel 4 with over 1,300 hours of live sport airing for free across channel 4, more4,.

Channel 4 marketing director amber kirby and former cmo dan brooke reflect on the stories behind the broadcaster’s three ‘superhumans’ paralympics. Channel 4’s work for the paralympic games is becoming a bit of a moment in the advertising calendar, perhaps not yet on the scale.